This article incorporates the various diversified challenges faced by industries which results in major incidents. These incidents impact the performance and brand image of the organization in the competitive market. To understand the challenges one of Asia’s biggest ceramic industry has been selected, existing safety culture was analysed and based on that a 3 phase action plan was devised to bring cultural shift. First phase consisted of immediate action plan to bring the current situation under control, the second phase was intermediate action plan to establish the safety management systems and the third phase was a long term action plan to implement the cultural tools and sustain them. With this a practical approach to resolve safety, health and environment (SHE) challenges helped the organization to change the culture which resulted in improvement of major parameters like training man-hours, reporting & closure of observations, reporting of Near Miss and Audits. It also helped in reduction of lagging parameters like LTIs, LTIFR and AIFR

Keywords: Health and environment, Risk assessment, Safety, Safety culture, Safety management, Sustainability